Continuing with the historical timeline of Davis Controls
Ltd., during W.W. II, in addition to the promotion and sale of the industrial
lines represented at the time, the company supplemented industrial sales with
repair work for the Royal Canadian Air Force.
It was during this period that the company incorporated. Shortly after the war, Davis opened an office
in Montreal and then another in Winnipeg in 1955.
The familiar “Automatic Watchdog” logo, which has been with
the company in one way or another since day one, was initially developed in two
forms. Both were graphical
representations of a Great Dane, one in the form of the whole dog and the
second depicting the head of a Great Dane in a two ringed circle. The space between the rings of the circle
enclosed the words “Automatic Watchdog Controls”. Mr. Davis recorded at the time that research
conducted on successful advertising campaigns of the day revealed that domestic
animals were second only to children in public appeal. Mr. Davis elected to associate the
“impressive” stature of the Great Dane with the ‘Automatic Watchdog’ monitoring
and control function of the instruments represented by the company. Over time, the company, our people and our
products became synonymous with our role and responsibility as ‘Watchdog’ over
the Instrumentation and Control requirements of Canadian industry. The rest, as
they say, is history.
Ten years ago, to celebrate seventy years of strong and
proud service to our customers from coast to coast, we organized an entire
advertising campaign around the mascot in our logo, returning the enduring and
ever watchful Great Dane in a form similar to its earliest design. This powerful symbol of our continuing
commitment to:
·
Expert application advice
·
Reliable service and technical support
·
State-of-the-art products
as well as the original ‘Watchdog’ mission of the company,
is a constant reminder to our staff of the responsibility being entrusted to us
with each and every inquiry. We take
pride in the fact that our customers rely on our application advice and
technical recommendations and continue to place their trust in Davis Controls
Limited, just like they have been doing for the past eighty years.
The very first product line represented by Davis Automatic
Controls was Automatic Switch Company (ASCO).
Since day one, the company has been active in the fields of timing,
counting, programmable control; liquid and solid level control; pressure and
temperature control; solenoid valves and flow control; motor control and other
specialized areas of control and automation.
Among the other very early products distributed by the company were Alco
(refrigeration valves), Mercoid (pressure & level switches), Honeywell,
Robertshaw and General Controls.
Davis Controls continues to represent a strong and balanced
portfolio of world class products that deliver reliable and cost effective
solutions to the Process Engineer looking for a level, flow, pressure or
analysis solution, as well as to the manager of a factory automation project
looking for programmable or discrete control of an automated operation. Davis Controls offers quality solutions for
all sectors of Canadian industry, including water & wastewater treatment,
power generation, food and beverage processing as well as to the manufacturing
community, including automotive assembly, suppliers of automotive systems,
components and modules, packaging machinery, food and beverage equipment and of
course, where we first began, boiler controls.
Davis Controls Building (1948-1952)
www.daviscontrols.com
Davis Controls Building (1948-1952)
www.daviscontrols.com
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