Monday 22 April 2013

Davis Controls Ltd. - Leveraging the Power of e-Business

Great businesses rely on great people and great products, and in this respect, Davis Controls Ltd. is no different from many other successful companies.   However, in order to survive the competitive business environment of the 21st century, truly successful companies need high performance technology tools to optimize efficiencies and maximize ROI.  We spend a lot of our time trying to identify what mix of E-business strategies will strengthen our organization.  We understand the core competency of our company and we invest considerable time and energy and resources into building relationships that put us close to customers, so that we might better understand their needs.

In order to survive - and thrive – in this digital economy, every organization must rethink its products, services, supply chains, business processes and relationships with their employees, customers and partners.  Every business will eventually need to achieve a comfort level with E-business.  At Davis Controls, we believe that if we are not ready for this when our customer is, then we will lose that customer.  If you don’t have a culture of continuous learning and adapting and of changing your business model, then the opportunity that lies ahead is going to be missed. 

Competitiveness today is based on business model innovation and the exploitation of emerging technologies, and this competition will take place on the battleground of customer experience.
We have customer information and operational data from multiple sources flowing in with ever increasing volume and speed.  We have found web based business process management tools, with their rapid search and retrieval functions, to be an effective way to assimilate and integrate this sea of customer data, from which we derive insights and advantages that make up our competitive edge. 

These insights include a deeper understanding of customer and partner relationships and key performance indicators.  This information must be complete, instantly visible in real time and available to everyone in the entire company.

We employ a web portal technology that has been enriched with knowledge management and collaborative tools, including e-HRM, e-Logistics, e-CRM, e-Workflow, e-Documents, e-Project, e-Financials and expertise search technologies.  We use the Internet to communicate all corporate information relating to customers, products and employees, including documents, news and correspondence. 

Integrated with our ERP and CRM, the HRM, SCM and document management systems coordinate information from all departments into one multi-functional browser-based database, further improving information access and exchange.  The one-time recording of data in context, by the employee directly involved, links relevant data to all of the people, products, customers, suppliers, workflows and financial transactions concerned.  This empowers everyone in the company to deliver better, more complete service and faster response.  Integrating E-business applications with back office systems provides a scalable and flexible infrastructure that is less costly to manage and more seamless to use.

Integrated SSRS reports provide management with instantaneous access to sales results by representative and by territory, current accounts payable and receivable details, cash receipts, open quotes and a host of other important information required to make informed decisions and to respond instantly.

Success is measured in efficiency and productivity.  Certain other benchmarks, like planning and workflow activities, number of documents created, projects registered, orders entered by sales rep and several other physical KPI measurements are possible, and we do them; however, the final test for enterprise-wide buy-in is always whether or not the investment has resulted in improved productivity.  At Davis we make the case that the e-workplace environment and how easy we are to do business with, make up an essential piece of our value proposition. 

These collective capabilities help to make Davis Controls more attractive to buyers of industrial instrumentation looking for solutions to industrial problems, as well as to manufacturers of industrial instrumentation looking for a new channel, or a better channel.  It seems that ‘How we do it’ has become as important as ‘What we do’.


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